www.andeswines.com

Chilean company Andes Wine will carry out a special “Andes Wines Trip” in China and Japan from February 15th to March 26th to write special articles focused on the market positioning of Chilean wines in the Asiatic market. This task is in charge of the publicist Sebastian Perez-Canto Orellana and the journalist Jimena Cordovez, currently living in Australia.

With a video camera in its hands, andeswines.com joins to the most competitive and the most significant growing market in the last years. The aim is to discover how to position Chilean wines in both countries. This challenge gives us hope to increase the sales of Premium and ultra Premium

wines.

One of many challenges that both professionals have is to interview influential importers, distributors and retailers of Chilean wines in Beijing, from February 25th to February 23rd and in Tokyo from March 6th to March 12th. For this reason they are making the schedule with the
export managers of many wine growing zones’ wineries.

Sebastian will record videos of the route during the business trip. This videos will be spread through internet to know more about what the Asian

Publicist Sebastian Perez-Canto Orellana and Journalist Jimena Cordovez

consumers want from the wines being imported. Jimena will conduct interesting interviews in the offices of the influential wine buyers.

“In this way, the main objective (to open business opportunities and to promote Chilean wine) will be made in such a different way that we will motivate the chinese and japanese wine trade to know more about these wines”, pointed out Maximiliano Morales, Andeswines.com’s Manager.

To complement this special Andes Wines Trip in Asia, Andeswines.com will get in touch with Chinese wineries to know the innovative wine entrepreneurships being developed along with french and Spanish investors mainly. Also, Sebastian and Jimena will visit wine stores to know the tastes and wines on the gondola shelvings.