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Modern Man’s Hustle: A costume worthy of your dudeliness
For the Modern Man, Halloween is something of a thorny holiday.
On the one hand, there’s no greater general insult to the Modern Man’s style than “That looks like a costume!” We strive to evoke, say, Steve McQueen or Cary Grant, not make people think we’re impersonators.
On the other hand, there’s the strong possibility of Halloween including any number of Modern-Man-approved...
Modern Man’s Hustle: It’s Not a Girl Drink!
Photo: Jenni Ripley
I’d like to take a moment to address my dapper but potentially misunderstood photo.
To the untrained eye, it may appear to be a dude, sitting at a bar, drinking a girly drink. This, however, is incorrect.
While I am indeed a dude, the rest of that photograph is nothing short of a piece of United States history. The bar is the Fireside Lounge, which is lit with nothing but...
Modern Man’s Hustle: The Modern Manifesto
Your Dude-at-Arms, Matt Konrad. Photo: Jenni Ripley
Welcome, friends, to the Modern Man’s Hustle.
And just what the hell, you may be asking, is the Modern Man’s Hustle, all bustin’ in and interrupting my magazine?
Here’s the scoop: it’s one man’s attempt to teach you, dudes of Santiago and the world, how to live well, love plenty, and carry on the best traditions...




